The Rose urges women to book mammograms during Breast Cancer Awareness Month

The Rose is using Breast Cancer Awareness Month to push Houston-area women to schedule mammograms now, saying early detection can save lives. The nonprofit is also highlighting how insured patients help fund care for uninsured women across Southeast Texas.

Why it matters: - Breast cancer outcomes improve when the disease is found early, before it becomes harder to treat. - The Rose says its screening model helps connect insured and uninsured women to breast health care in the Houston area. - The nonprofit says nearly 100 women who had their first mammogram at The Rose last year were diagnosed with breast cancer.

What happened: - The Rose is urging women in Houston and Southeast Texas to schedule a mammogram during Breast Cancer Awareness Month. - The campaign focuses on moving women from thinking about screening to actually booking it. - Angela Lane, chief executive officer of The Rose, said insured patients who choose The Rose help support care for uninsured patients. - The Rose is directing women near the Galleria to its location at 6575 West Loop South in Bellaire for a screening that can fit into a workday or errand run.

The details: - The Rose says it provided direct medical care to more than 8,500 uninsured patients in fiscal 2025. - The organization says it has served more than one million patients since it was founded in 1986. - The Rose operates two Houston-area diagnostic centers, an East Texas regional service center and the state’s largest mobile mammography fleet. - Its mobile units reach women across 45 counties in Southeast Texas. - The organization says it provides direct medical services to 40,000 insured and uninsured patients each year. - The Rose says it is one of Houston’s ACR-designated Comprehensive Breast Imaging Centers. - The Rose says fellowship-trained physicians lead the organization. - The nonprofit says its Patient Navigation Program helps women access treatment and continue care. - Women can schedule a mammogram at The Rose’s website or by calling 281-484-4708. - Donors can help fund a mammogram for a woman without insurance at The Rose’s donation page.

Between the lines: - The Galleria location is a convenience play as much as a health message, with The Rose trying to make screening feel easy to fit into a normal day. - The campaign also reinforces a cross-subsidy model in which insured patients help support care for uninsured patients. - The messaging suggests The Rose sees access and convenience as major barriers to screening, not just awareness.

What's next: - The Rose is asking women to book mammograms now, whether it is their first screening or one they have delayed. - The nonprofit is also asking supporters to donate to help cover mammograms for uninsured women. - The organization will continue using its Houston-area centers and mobile fleet to reach women across Southeast Texas.